Small Business > Sales & Marketing
Marketing: Investment or Expense?
(04/02/2011)
Every business lives or dies by its brand. Few owners, however, invest the time and money it takes to support their own with a thoughtful marketing strategy
By Steve McKee
Don't Let Hard Times Derail Your Advertising
(10/07/2009)
Even in a climate of fear, it's unwise to start knocking your rivals. And ads help reassure people it's business as normal
By Steve McKee
By Steve McKee
Of Budgets and Baseball
(28/10/2003)
By Steve McKee
When it comes to marketing your business, peering too far into the future can lead to some very cross-eyed priorities -- and a lot of wasted resources
When it comes to marketing your business, peering too far into the future can lead to some very cross-eyed priorities -- and a lot of wasted resources
Advertising: Think Before You Speak
(01/11/2008)
Just as your funny bumper sticker might offend the guy behind you, your ad may not be saying what you want the target audience to hear
by Steve McKee
by Steve McKee