Small Business > Communications
Communicating the Goldman Sachs Way
(21/04/2011)
By Max Abelson and Caroline Winter
Released as part of a Senate report on the financial crisis, Goldman's communication guidebook makes Emily Post look like a slacker
Released as part of a Senate report on the financial crisis, Goldman's communication guidebook makes Emily Post look like a slacker
How to Sell More Than a Product
(19/05/2009)
In a coffee showdown with McDonald's, Starbucks' tried—and—true strategy has a lesson for entrepreneurs: Don't sell products. Sell an "experience"
By Carmine Gallo
By Carmine Gallo
Use Twitter in Your Next Presentation
(15/12/2009)
Instead of ignoring your audience's posts, follow presentation guru Cliff Atkinson's advice to acknowledge and include them
By Carmine Gallo
By Carmine Gallo